Overview
Purpose
The purpose of the website is to provide a comprehensive resource for customers seeking information about the company's rafting trips, destinations, and safety measures, as well as to allow customers to easily book trips online and stay informed about special offers and events. Through the use of engaging multimedia content and clear, user-friendly navigation, the website aims to showcase the company's rafting experiences and inspire visitors to join in the excitement of white water rafting. Additionally, the website aims to establish the company as a trusted and reliable source for white water rafting information and experiences, building long-term relationships with customers and increasing bookings and revenue.
Audience
Our target audience for the white water rafting company are individuals and groups who are seeking thrilling and adventure-filled outdoor experiences. This includes people of all ages, from young thrill-seekers to active seniors, who are interested in the excitement of white water rafting. Many of our customers are looking for a unique and memorable vacation activity, and may have an active lifestyle and a passion for the outdoors. They may also be seeking a sense of accomplishment and personal growth through challenging and physically demanding activities.
Our customers are likely to have a moderate to high disposable income, as white water rafting can be a relatively expensive activity. They may also have an interest in other outdoor pursuits, such as hiking, camping, or rock climbing.
In terms of their needs, our target audience is looking for a white water rafting company that offers high-quality trips with experienced and knowledgeable guides, in a safe and well-equipped environment. They may also be seeking a company with a strong commitment to environmental responsibility and sustainability.
Our audience is likely to access our site through a variety of devices, including desktop computers, laptops, and mobile devices. Therefore, it is important that our website is optimized for a range of screen sizes and devices, to provide a seamless and user-friendly experience for all visitors.
Branding
Website Logo
Style Guide
Color Palette
Palette URL:
https://coolors.co/05387a-008aa5-d69f29-ffdf99| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #05387a | #008AA5 | #d69f29 | #ffdf99 |
Typography
Heading Font: Satisfy
Paragraph Font: Lora
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The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
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Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
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